What is it about?
How some of the most prominent children-oriented charities in Poland tend to appeal to donors through their web-pages, particularly how they use images, infographics and designs to generate emotional responses (rhetorical mode of persuasion based on pathos).
Photo by Anna Kolosyuk on Unsplash
Why is it important?
According to literature, sometimes charity organizations are prone to using certain images to "emotionally blackmail" people into donations. Faced with this, viewers-prospective donors tend to deploy defense mechanisms and resist the appeals or become desensitized to emotion-laden images. This study surveys current patterns in website design in order to analyse if the ensembles of information and imagery that tend to dominate in Poland (a country with a relatively low social capital) are used not only effectively but also ethically.
Read the Original
This page is a summary of: Graphic emotion: a critical rhetorical analysis of online children-related charity communication in Poland, Critical Discourse Studies, January 2019, Taylor & Francis, DOI: 10.1080/17405904.2019.1567362.
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