Linking sport team sponsorship to perceived switching cost and switching intentions

  • Petros Parganas, Dimitra Papadimitriou, Christos Anagnostopoulos, Anastasios Theodoropoulos
  • European Sport Management Quarterly, June 2017, Taylor & Francis
  • DOI: 10.1080/16184742.2017.1318410

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http://dx.doi.org/10.1080/16184742.2017.1318410