What is it about?

The objective of this study is the identification of drivers who are more likely to contribute to crashes in the UK while impaired by alcohol to design targeted drink drive compliance campaigns.

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Why is it important?

The most important finding of the study is that, among crash-involved drivers, some Mosaic types are significantly more likely (e.g., pocket pensions, dependent greys, streetwise singles) and others are significantly less likely (e.g., crowded kaleidoscope, cultural comfort, penthouse chic) to contribute to a drink-related crash.


The study concludes by discussing the implications for governments and other interested bodies for better targeting and delivery of public education campaigns and interventions. Replicating this type of study for different countries and different collision types would offer a better understanding of traffic and drivers.

George Ursachi
Agilysis Limited

Read the Original

This page is a summary of: Driving while impaired by alcohol: An analysis of drink-drivers involved in UK collisions, Traffic Injury Prevention, May 2019, Taylor & Francis, DOI: 10.1080/15389588.2019.1606909.
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