The Role of Private Label Brands in Enhancing Service Satisfaction in the Hotel Industry: Comparing Luxury and Boutique Hotels

  • Ram Herstein, Shaked Gilboa, Eyal Gamliel, Ron Bergera,, Alisha Ali
  • Services Marketing Quarterly, April 2018, Taylor & Francis
  • DOI: 10.1080/15332969.2018.1437250

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http://dx.doi.org/10.1080/15332969.2018.1437250