Emotion Induction in Click Intention of Picture Advertisement: A Field Examination

ChienHsing Wu, Didi Sundiman, Shu-Chen Kao, Cheng-Hua Chen
  • Journal of Internet Commerce, June 2018, Taylor & Francis
  • DOI: 10.1080/15332861.2018.1463803
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http://dx.doi.org/10.1080/15332861.2018.1463803

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