Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity

  • Youngtae Choi, Andrew Thoeni, Michael W. Kroff
  • Journal of Relationship Marketing, January 2018, Taylor & Francis
  • DOI: 10.1080/15332667.2018.1440140

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1080/15332667.2018.1440140