What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field

  • Cíntia Cristina Silva de Araújo, Cristiane Drebes Pedron, Winnie Ng Picoto
  • Journal of Relationship Marketing, January 2018, Taylor & Francis
  • DOI: 10.1080/15332667.2018.1440139

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1080/15332667.2018.1440139