Marketing Outlays: Important Intangible Assets in the Hotel Industry?

  • Nan Hua, Basak Denizci, Anna S. Mattila, Arun Upneja
  • Journal of Quality Assurance in Hospitality & Tourism, June 2008, Taylor & Francis
  • DOI: 10.1080/15280080802103110

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http://dx.doi.org/10.1080/15280080802103110

The following have contributed to this page: Dr Arun Upneja