The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction Through the Lens of Taylor’s Six-Segment Strategy Wheel

Emory S. Daniel, Elizabeth C. Crawford Jackson, David K. Westerman
  • Journal of Interactive Advertising, June 2018, Taylor & Francis
  • DOI: 10.1080/15252019.2018.1488637
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http://dx.doi.org/10.1080/15252019.2018.1488637

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