The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction Through the Lens of Taylor’s Six-Segment Strategy Wheel

Emory S. Daniel, Elizabeth C. Crawford Jackson, David K. Westerman
  • Journal of Interactive Advertising, June 2018, Taylor & Francis
  • DOI: 10.1080/15252019.2018.1488637

The authors haven't yet claimed this publication.

Read Publication

In partnership with: