Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

  • Ralf Terlutter, Sandra Diehl, Isabell Koinig, Martin K. J. Waiguny
  • Media Psychology, March 2016, Taylor & Francis
  • DOI: 10.1080/15213269.2016.1142377

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1080/15213269.2016.1142377