Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies

• Ralf Terlutter, Sandra Diehl, Isabell Koinig, Martin K. J. Waiguny

• Media Psychology, March 2016, Taylor & Francis
• DOI: 10.1080/15213269.2016.1142377