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Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies
- Ralf Terlutter, Sandra Diehl, Isabell Koinig, Martin K. J. Waiguny
- Media Psychology, March 2016, Taylor & Francis
- DOI: 10.1080/15213269.2016.1142377