An Observational Study on How Situational Factors Influence Media Multitasking With TV: The Role of Genres, Dayparts, and Social Viewing

Hilde A. M. Voorveld, Vijay Viswanathan
  • Media Psychology, May 2014, Taylor & Francis
  • DOI: 10.1080/15213269.2013.872038

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http://dx.doi.org/10.1080/15213269.2013.872038