What is it about?

This article analyses Kony 2012, the most viral video at its time, and uses it to develop theories of activism, affect, imitation and media effects. It seeks to answer questions such as: How did it happen? What was it? What does it mean? What did it do? Which agents caused it? Was it effective? What was its temporality (when did its production and curation begin and end?)?

Featured Image

Why is it important?

In the age of fragmentation of mass audiences where self-mass communication (Castells) still periodically may result in a fleeting mass audience via viral social media circulation (ping-ponging with traditional media), cases like KOny 2012 deserve close analysis and theorization. We need to know how such things happen and why, with what effects.

Read the Original

This page is a summary of: WTF was Kony 2012? Considerations forCommunication and Critical/Cultural Studies(CCCS), Communication and Critical/Cultural Studies, June 2013, Taylor & Francis,
DOI: 10.1080/14791420.2013.806149.
You can read the full text:

Read

Contributors

The following have contributed to this page