The business model and balanced scorecard in creative tourism: the ultimate strategy boosters

Ali Mohammadi, Masoomeh Moharrer, Mohammad Sadegh Babakhanifard
  • Current Issues in Tourism, February 2018, Taylor & Francis
  • DOI: 10.1080/13683500.2018.1437714

creative tourism in BSC and Business Model

What is it about?

it is about designing a Balanced Scorecard and Business Model for the entrepreneurs and start-ups that want to work on creative tourism experiences.

Why is it important?

Designing the managerial frameworks i.e BSC and Business Model is new in the creative tourism field.


ُMohammad Sadegh Babakhanifard (Author)
Shiraz University

I think this article can be a commencing step in formulating and implementing the strategies for each destination and business that want to attract creative tourists.

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The following have contributed to this page: ُMohammad Sadegh Babakhanifard and Masoomeh Moharrer