The effect of a destination branding strategy for rural tourism on the perceived value of the conservation of the indigenous resources of the rural tourism destination: the case of Spain

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina
  • Current Issues in Tourism, March 2013, Taylor & Francis
  • DOI: 10.1080/13683500.2012.679357
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