Reflections on higher education and the media

Barry Taylor
  • Perspectives Policy and Practice in Higher Education, October 2011, Taylor & Francis
  • DOI: 10.1080/13603108.2011.589917

Higher Education and the Media

What is it about?

The article is an analysis of how the relationship between higher education and the media has changed over the past decade, and of five 'eternal verities' that give universities resilience in turbulent times.

Why is it important?

The article is designed to help leadership and communications teams in higher education stay focused and maintain some level of control over message, brand and reputation in an environment where journalists are more aggressive towards universities, the news cycle never stops, full disclosure is the expectation and anyone with an opinion can disseminate it widely in an instant via social media.

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