Millennials’ ethical ideology effects on responses to alcohol advertisements: The role of strength of ethnic identification and ethical appraisal of the ad

  • Miguel Angel Zúñiga, Ivonne M. Torres
  • Journal of Marketing Communications, April 2017, Taylor & Francis
  • DOI: 10.1080/13527266.2017.1312490

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http://dx.doi.org/10.1080/13527266.2017.1312490