What is it about?
Results and Perspectives of a Stock-Taking of Attitudes, Social Influences and Buying Intentions Towards Ecologically Oriented Products, and a Pre-Test of a Communication Concept, in the Field of Exterior Insulation Materials for Buildings
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Why is it important?
Keywords: attitude-behaviour-gap, Fishbein & Ajzen models, renewable material, social influences, market shares of ecological products Highlights: The attitude-behaviour-gap of ecology turns into a producer-people-gap 83% of all semi-finished products in industries are fossil-based (in Germany) The reasons are due to management decisions of a few top CEOs, no longer to attitudes of consumers Social influences on the buying behaviour of consumers have harmonized A communication concept to address professional decision-makers has been developed to change this situation The concept test has lead to significant rises in buying intentions of professionals
Read the Original
This page is a summary of: From the attitude-behaviour-gap to a producer-people-gap?, International Journal of Sustainable Development & World Ecology, February 2019, Taylor & Francis, DOI: 10.1080/13504509.2019.1578701.
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