Management of happiness, production of affects and the spirit of capitalism: international narratives of transformation from Coca-Cola brand

  • Vander Casaqui, Viviane Riegel
  • Journal of International Communication, June 2016, Taylor & Francis
  • DOI: 10.1080/13216597.2016.1194304

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http://dx.doi.org/10.1080/13216597.2016.1194304