Ethnic Identity's Relationship to Materialism and Consumer Ethnocentrism: Contrasting Consumers in Developed and Emerging Economies

Mark Cleveland, Michel Laroche, Nicolas Papadopoulos
  • Journal of Global Academy of Marketing Science, June 2011, Taylor & Francis
  • DOI: 10.1080/12297119.2011.9711013

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http://dx.doi.org/10.1080/12297119.2011.9711013

The following have contributed to this page: Mark Cleveland and Dr Michel Laroche