What is it about?
This study quantitatively evaluates the impact of the Tourism Nation Promotion Project on tourism demand in Japan by Tourism Agency’s quarterly surve. Cox and zero-truncated negative binomial models and difference-in-differences approach were applied to analyze tourism demand and the project’s impact on inbound tourists’ length of stay and expenditure in Japan.
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Why is it important?
Empirical results showed a positive and significant average treatment effect on length of stay and expenditure for tourists from Australia, China, Russia, and Thailand.
Perspectives
The findings indicate that the Japanese government should use differentiated strategies considering different nationalities’ characteristics to attract foreign tourists.
Kuo-I Chang
National Chung-Hsing University
Read the Original
This page is a summary of: Evaluation of the impact of the tourism nation promotion project on inbound tourists in Japan: a difference-in-differences approach, Asia Pacific Journal of Tourism Research, November 2018, Taylor & Francis,
DOI: 10.1080/10941665.2018.1541184.
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