Why does a firm participate in a travel exhibition? A case study of the Taipei International Travel Fair

Tsung Hung Lee, Chung-Jen Fu, Li-Fen Tsai
  • Asia Pacific Journal of Tourism Research, June 2018, Taylor & Francis
  • DOI: 10.1080/10941665.2018.1487456

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http://dx.doi.org/10.1080/10941665.2018.1487456

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