Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: a practical examination of culinary tourism

  • Wen-Hong Jiang, Yong-Quan Li, Chih-Hsing Liu, Ya-Ping Chang
  • Asia Pacific Journal of Tourism Research, February 2017, Taylor & Francis
  • DOI: 10.1080/10941665.2017.1287106

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http://dx.doi.org/10.1080/10941665.2017.1287106