Does Segmentation Really Work? Effectiveness of Matched Graphic Health Warnings on Cigarette Packaging by Race, Gender and Chronic Disease Conditions on Cognitive Outcomes among Vulnerable Populations

Hana Hayashi, Andy Tan, Ichiro Kawachi, Sara Minsky, Kasisomayajula Viswanath
  • Journal of Health Communication, June 2018, Taylor & Francis
  • DOI: 10.1080/10810730.2018.1474299

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