Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness

  • Hojoon Choi, Leonard N. Reid
  • Journal of Health Communication, April 2018, Taylor & Francis
  • DOI: 10.1080/10810730.2018.1455769

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http://dx.doi.org/10.1080/10810730.2018.1455769