What is it about?
We examined tweets people wrote related to the fictional medical drama Code Black to see how viewers tweet about the medical aspects of the program while watching it.
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Why is it important?
Our results suggest that viewers are actively tweeting about the medical aspects of the program while watching it, making this a time for potential dissemination of health and public health messages.
Perspectives
Combining the information on medical television shows with outreach on social media has the potential to disseminate important health information to millions of people
Beth Hoffman
University of Pittsburgh
Read the Original
This page is a summary of: Use of Twitter to Assess Viewer Reactions to the Medical Drama, Code Black, Journal of Health Communication, February 2018, Taylor & Francis,
DOI: 10.1080/10810730.2018.1426660.
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