Design and Feasibility Testing of the truth FinishIt Tobacco Countermarketing Brand Equity Scale

  • W. Douglas Evans, Jessica Rath, Lindsay Pitzer, Elizabeth C. Hair, Jeremy Snider, Jennifer Cantrell, Donna Vallone
  • Journal of Health Communication, June 2016, Taylor & Francis
  • DOI: 10.1080/10810730.2016.1157658

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http://dx.doi.org/10.1080/10810730.2016.1157658