THE ROLE OF ONLINE BRAND COMMUNTIES ON BUILDING BRAND EQUITY AND LOYALTY THROUGH RELATIONAL BENEFITS

Noelia Sánchez-Casado, Ilenia Confente, Eva Tomaseti-Solano, Federico Brunetti
  • The Journal of Marketing Theory and Practice, June 2018, Taylor & Francis
  • DOI: 10.1080/10696679.2018.1451256
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