HYPOTHESES OF EQUIVALENCE AND THEIR TESTING

Lawrence L. Garber Jr., Ünal Ö. Boya, Eva M. Hyatt
  • The Journal of Marketing Theory and Practice, June 2018, Taylor & Francis
  • DOI: 10.1080/10696679.2018.1450634

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http://dx.doi.org/10.1080/10696679.2018.1450634

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