CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE

Momoko Fujita, Paul Harrigan, Geoffrey N. Soutar
  • The Journal of Marketing Theory and Practice, March 2018, Taylor & Francis
  • DOI: 10.1080/10696679.2017.1389245

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http://dx.doi.org/10.1080/10696679.2017.1389245

The following have contributed to this page: Professor Geoffrey N. Soutar