The Effect of Individual Market Orientation on Sales Performance: An Integrated Framework for Assessing the Role of Formal and Informal Communications

  • Christine Jaushyuam Lai
  • The Journal of Marketing Theory and Practice, June 2016, Taylor & Francis
  • DOI: 10.1080/10696679.2016.1170526

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http://dx.doi.org/10.1080/10696679.2016.1170526