Interracial Couples in Ads: Do Consumers' Gender and Racial Differences Affect Their Reactions?

  • Subodh Bhat, Susan Myers, Marla Royne
  • Journal of Current Issues & Research in Advertising, March 2018, Taylor & Francis
  • DOI: 10.1080/10641734.2018.1428249

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http://dx.doi.org/10.1080/10641734.2018.1428249