Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration?

  • Marlene S. Neill, Erin Schauster
  • Journal of Current Issues & Research in Advertising, March 2018, Taylor & Francis
  • DOI: 10.1080/10641734.2018.1428248

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http://dx.doi.org/10.1080/10641734.2018.1428248