Comparing Visual Attention Allocated to Thematic, Attribute and Benefit Sentences in Advertising Copy Blocks: An Eye Tracking Approach

  • Robert Meeds, Olan Farnall
  • Journal of Current Issues & Research in Advertising, March 2018, Taylor & Francis
  • DOI: 10.1080/10641734.2018.1428246

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http://dx.doi.org/10.1080/10641734.2018.1428246