Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo

  • Zongyuan Wang, Brittany R. L. Duff, Russell B. Clayton
  • Journal of Current Issues & Research in Advertising, October 2017, Taylor & Francis
  • DOI: 10.1080/10641734.2017.1372325

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Brittany R.L. Duff and Russell Clayton

join the fight against climate change

Our simple summaries of climate research help you take action

Read now