The Advantages of Atypical Advertisements for Stereotyped Product Categories

  • Thomas F. Stafford, Marla Royne Stafford
  • Journal of Current Issues & Research in Advertising, March 2002, Taylor & Francis
  • DOI: 10.1080/10641734.2002.10505125

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http://dx.doi.org/10.1080/10641734.2002.10505125

The following have contributed to this page: Dr Marla Royne Stafford