What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages

Gregory D. Saxton, Richard D. Waters
  • Journal of Public Relations Research, May 2014, Taylor & Francis
  • DOI: 10.1080/1062726x.2014.908721

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http://dx.doi.org/10.1080/1062726x.2014.908721