I Want to Be Your Friend: The Effects of Organizations’ Interpersonal Approaches on Social Networking Sites

Kang-Hoon Sung, Sora Kim
  • Journal of Public Relations Research, May 2014, Taylor & Francis
  • DOI: 10.1080/1062726x.2014.908718

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http://dx.doi.org/10.1080/1062726x.2014.908718