Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators

Bobi Ivanov, Jeanetta D. Sims, Kimberly A. Parker
  • Journal of Public Relations Research, November 2013, Taylor & Francis
  • DOI: 10.1080/1062726x.2013.795862

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http://dx.doi.org/10.1080/1062726x.2013.795862