Using Big Data and Algorithms to Determine the Effect of Geographically Targeted Advertising on Vote Intention: Evidence From the 2012 U.S. Presidential Election

Tobias Konitzer, David Rothschild, Shawndra Hill, Kenneth C. Wilbur
  • Political Communication, June 2018, Taylor & Francis
  • DOI: 10.1080/10584609.2018.1467985

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http://dx.doi.org/10.1080/10584609.2018.1467985