What is it about?
The continuous growth of e-commerce prompted every business to manage effective websites to attract more customers and retain their loyalty. Airline industry is no exception. Thus, this paper is to review the extant studies published regarding website evaluation for airlines.
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Why is it important?
The findings of this study show an undesirable situation for the extant studies regarding airline website evaluation, even with the importance of website management in this industry due to their heavy reliance on web-based sales. That is, there is neither adequate number of research, nor globally accepted or comprehensive codified model yet.
Perspectives
Writing this article was a great pleasure as I could work with my supervisor Dr. Rob Law under his encouragement and guidance. But at the same time, it was a great challenge to me as it was my first try to publish something in English, which is not my first language. More than anything else, I'm happy with the fact that I could review the extant literature on airline website evaluation and find a step forward to deal with the situation by this opportunity.
Sookyup Chong
Hong Kong Polytechnic University
Read the Original
This page is a summary of: Review of studies on airline website evaluation, Journal of Travel & Tourism Marketing, July 2018, Taylor & Francis,
DOI: 10.1080/10548408.2018.1494084.
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