What is it about?

Use fantasy leagues to get students to engage in marketing current events.

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Why is it important?

The exercise can help keep content fresh and help develop information literacy, which is important for lifelong learning.


Lora Harding, special issue editor, was unbelievably helpful. She helped shape the publication.

Christy Ashley
University of Rhode Island

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This page is a summary of: IMPROVING INFORMATION LITERACY THROUGH GAMIFICATION: FANTASY BRAND LEAGUES, Marketing Education Review, April 2019, Taylor & Francis,
DOI: 10.1080/10528008.2019.1610332.
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