What will business-to-business marketers learn from neuro-marketing? Insights for business marketing practice

Weng Marc Lim
  • Journal of Business-to-Business Marketing, June 2018, Taylor & Francis
  • DOI: 10.1080/1051712x.2018.1488915

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http://dx.doi.org/10.1080/1051712x.2018.1488915