Understanding Non-Profit and For-Profit Social Marketing on Social Media: The Case of Anti-Texting While Driving

  • Chen Lou, Saleem Alhabash
  • Journal of Promotion Management, October 2017, Taylor & Francis
  • DOI: 10.1080/10496491.2017.1380109

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http://dx.doi.org/10.1080/10496491.2017.1380109