How Much More (or Less) Is a Brand Worth When Made in a Low Labor-Cost Country? It Depends Upon Who and Where You Ask

  • Foo Nin Ho, Glen H. Brodowsky, Seonsu Lee
  • Journal of Promotion Management, October 2017, Taylor & Francis
  • DOI: 10.1080/10496491.2017.1378147

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http://dx.doi.org/10.1080/10496491.2017.1378147