Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response

  • Nancy Spears, Marla Royne, Eric Van Steenburg
  • Journal of Promotion Management, January 2013, Taylor & Francis
  • DOI: 10.1080/10496491.2012.715126

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The following have contributed to this page: Dr Marla Royne Stafford