Are Celebrity-Heroes Effective Endorsers? Exploring the Link between Hero, Celebrity, and Advertising Response

  • Nancy Spears, Marla Royne, Eric Van Steenburg
  • Journal of Promotion Management, January 2013, Taylor & Francis
  • DOI: 10.1080/10496491.2012.715126

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/10496491.2012.715126

The following have contributed to this page: Dr Marla Royne Stafford