Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals

  • Arvid Erlandsson, Artur Nilsson, Daniel Västfjäll
  • Journal of Nonprofit & Public Sector Marketing, April 2018, Taylor & Francis
  • DOI: 10.1080/10495142.2018.1452828

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http://dx.doi.org/10.1080/10495142.2018.1452828

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