Tactical Service Failure: A Case Study on Public Funding as a Marketing Issue

  • J. Tuomas Harviainen, Maria Ekström, Jukka Ojasalo
  • Journal of Nonprofit & Public Sector Marketing, April 2018, Taylor & Francis
  • DOI: 10.1080/10495142.2018.1452826

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http://dx.doi.org/10.1080/10495142.2018.1452826

The following have contributed to this page: Maria Ekström