What is it about?
A look at how consumers consider food fraud of corporations from an ethical standpoint and if it affects their willingness to remain loyal to brands
Photo by Joshua Rawson-Harris on Unsplash
Why is it important?
More and more companies are able to take advantage of lax labeling laws and misinformation among consumers to make their products more appealing to modern society, which is looking for healthier and more natural alternatives. This study takes a look at how a sample of consumers tended to judge the ethicality of this with a sampling of certain brands who were found to have misrepresented their products and if it changed their minds about purchasing and/or loyalty to the brand.
Read the Original
This page is a summary of: Ethical Judgment of Food Fraud. Effects on Consumer Behavior, Journal of Food Products Marketing, May 2019, Taylor & Francis, DOI: 10.1080/10454446.2019.1621789.
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