Positive News Makes Readers Feel Good: A “Silver-Lining” Approach to Negative News Can Attract Audiences

Karen Elizabeth McIntyre, Rhonda Gibson
  • Southern Communication Journal, June 2016, Taylor & Francis
  • DOI: 10.1080/1041794x.2016.1171892

What is it about?

This experiment examines the effects of positive and negative news, but it focuses on the impact of adding a silver-lining to the end of an otherwise negative news story. Doing so can positively impact readers.

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The following have contributed to this page: Dr. Karen E McIntyre