What is it about?
I love this study. It shows the huge gap between what tourists say they do and what they actually so in terms of environmentally sustainable tourism choices.
Why is it important?
Environmental sustainability is one of the challenges of humanity. Tourism contributes significantly to environmental damage. Tourism is the 5th largest polluting industry, generating 5% of global CO2 emissions and 14% of total greenhouse gas emissions (UNWTO 2009). New ways of reducing the negative environmental impact of tourism are critically important in view of making this industry more sustainable.
The following have contributed to this page: Professor Sara Dolnicar